Our Story

Handmade clothing for contemporary you


Nool (Tamil for Thread) is a exclusive handloom apparel from the heart of South India.The Nool label grew out of an imperative need to sustain handloom weaving – a craft on the verge of extinction. The world is waking up to handlooms and we see this as an opportunity to sustain the craft.



Artisans & Weaving studio

The area surrounding Chennimalai in Erode - Tamilnadu, where Nool by Hand's fabric manufacturing premises are located, is the birthplace of the handloom textile industry.

By choosing Nool by Hand's products you also help artisans and villagers in this community, you are supporting an infrastructure that has been created in order to bring maximum efficiency to the handloom sector ensuring easy access to premium and utility weaves.

Twist on the traditional

Fabrics

All Nool by hand products are made from 100% Eco-friendly and hand-woven fabrics using superior quality yarns that ensures durability and comfort. We are compliant socially and ethically as per the fair trade practices.

Sustainability

All our products are delivered ethically and efficiently and we are proud to be an eco-friendly business. From beginning to end hand-woven fabrics leave the tiniest carbon footprint, and return back to earth after use.

  

Design

The products designed and produced by Nool are world-class quality clothing for women and men that are stylish, easy to wear and easy to maintain. Nool, or thread, is the language of our existence.

From the rhythm of the handloom to the dexterity of the tailors’ stitch. We hope to create a family of Nool lovers who believe in things handwoven, practical and beautiful in every sense of the word.

Collections

Embrace a collection that comfort an contemporary sense of design with timeless pieces inspired by the tropical seasons in India