Our Story

Nool By Hand (“Thread” in Tamil language) is a curated online store that makes available brands - young and new from across the world that are artisan based, sustainability oriented, circular and follows responsible production processes.


Born out of the love and passion to showcase and create thoughtful clothing for the conscious consumer who strives to carve a niche for themselves in this contemporary world. Nool is all about wearing the consciousness.

At Nool sustainable brands are curated and products made of fabrics woven on handloom and power loom are used and are meticulously embellished with unique dobby and jacquard patterns, block prints, embroidery, digital prints, batik prints and various traditional textile techniques.


Nool focuses on the experience of the wearer than just the clothing. Every aspect of the process of creation from sourcing, designing and manufacturing revolves around creating a beautiful and conscious experience for the wearer.


We share snippets from behind the scenes - the people, process and all that which inspires us on the Nool Journal.



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